Friday, September 4, 2020

Write about the picture Essay Example | Topics and Well Written Essays - 750 words

Expound on the image - Essay Example The subject is the most significant component of the artistic creation alongside different items and ascribes that permit him to be distinguished as an individual from a Native American clan. These incorporate the feathered war hat, plume fan, dress, and facial highlights of the subject, all of which help in understanding the foundation of the subject. The subject can be seen to be turning away from the concentration and towards his left while holding the quill fan in his left hand. The quill fan is a typical article that can be seen being held by various Native Americans in different pictures. The feathered fan, now and then additionally alluded to as a smear fan, was utilized in the smirching service to fan the smoke coming about because of consuming herbs and different plants. The fan appeared in the work of art has long earthy colored plumes of potentially an enormous feathered creature demonstrating its association with a conventional Indian service or custom. The craftsman has not added a lot of differentiation to the feathered fan which makes it practically unclear from the lock of the subject’s hair behind. An individual can undoubtedly make sense of that craftsman has attempted to catch Native American life in its most unadulterated structure. The feathered war hat is a conspicuous element of the work of art which is the most dynamic piece of the artistic creation. The war cap is animatedly shaded when contrasted with different pieces of the artwork that are moderately pale. The craftsman has utilized shades of red, green, blue, yellow, orange, and others to paint the war cap. The foundation is by all accounts blue colored while the subject’s shirt looks dull. The craftsman has utilized level hues to paint the strings running down from the war hat. Indeed, even with the difference conversely in the various pieces of the picture, the craftsman has effectively made a parity that attracts a person to imagine the Native American culture. The work of art has caught the Native American lifestyle in the few components that contain the picture including the subject

Monday, August 24, 2020

Global Marketing Chapter 1 Notes

Section 1 Global advertising alludes to promoting exercises that occur across national fringes and outside of the firm’s home nation Involvement in worldwide showcasing doesn't imply that a firm should sell its items in each nation or district of the world Coordination and joining of showcasing methodology with an accentuation on normalization are focal principle of GM Evolution of the conceptDomestic showcasing †International deals are coincidental to promoting procedure Multidomestic showcasing †one of a kind technique for every nation advertise Global advertising †Focus now on normalization and worldwide fragments Local promoting †Standardization however with an emphasis on the necessities of neighborhood clients â€Å"Glocal Marketing† mirrors the requirement for balance between worldwide promoting, with an attention on normalization, and nearby advertising, with its emphasis on adjustment to nation contrasts GlobalizationGlobalization alludes to the expanded mix of the world’s economies. Progressing worldwide mechanical advancement in advertising has direct impact on the proficiency and adequacy of all business exercises. Globalization mirrors a business direction dependent on the conviction that the world is getting progressively homogeneous and that differentiations between national markets are blurring as well as, for certain items, will in the long run vanish. Types of globalization: Globalization of business sectors versus Globalization of creation Drivers of Globalization Market factors †union of business sectors, dissemination of media transmission and web. Developing # of retailers are presently indicating incredible adaptability in their systems for entering new geographic markets * Cost factors †staying away from cost wasteful aspects and duplication of exertion are two of the most remarkable globalization drivers. Economies of scale alludes to the decrease in per unit cost of creation. Economies of degree alludes to diminished expense per unit as the firm spreads its all out expenses over an enormous number of brands, product offerings, or target markets. Ecological variables †government boundaries have fallen significantly over the most recent quite a while and this has additionally encouraged the globalization of business sectors and the exercises of advertisers inside them. Fast mechanical advancement is adding to the procedure. * Competitive variables †to stay serious, the advertiser may must be the first to accomplish something or to have the option to coordinate or pre-empt competitor’s moves. Without a worldwide system, an advertiser may risk seeing deliberately explored thoughts took out by worldwide players.Market nearness might be important to execute worldwide procedures and to keep others from having undue preferred position in unchallenged markets. The counter globalization development The globalization pattern has drawn a considerable amount of pundits throughout the years. Hostile to globalists have communicated worries about the effect of the pattern on poor people, the earth, and on national power. Numerous enemy of globalization fights have turned fierce in the past Opportunities and difficulties in worldwide marketingThe development of worldwide business exercises offers expanded chances. Universal exercises can be pivotal to a firm’s endurance and development. By moving information around the world, a universal firm can construct and fortify its serious position. What is required is a consciousness of worldwide turns of events, a comprehension of their significance, and an advancement of capacities to conform to change. Willing or reluctant, firms are turning out to be members in worldwide business undertakings.

Saturday, August 22, 2020

Vet, Vetted, Vetting

Vet, Vetted, Vetting Vet, Vetted, Vetting Vet, Vetted, Vetting By Maeve Maddox The action word vet, â€Å"investigate someone’s reasonableness for a job,† overwhelmed the American media during the presidential battle of 2008. Vet was Number Two on Merriam-Webster’s Word of the Year list that year. (Bailout was Number One.) In spite of the fact that the word has been in American word references for near 100 years, hardly any US speakers appear to have known about it before 2008. Some discussion members keep on thinking about it: The past presidential political race is the first occasion when I heard the term â€Å"vet† or â€Å"vettingâ a candidate.† What does it mean? (2012) Truly, I had never heard the word until today. (2013) Here are a few instances of the word’s current use on the Web: Hollywoods clinical storylines confirmed by the individuals who know 10 Steps for Vetting Unknown Internet Sources The Garda Central Vetting Unit (GCVU) gives the main authority confirming assistance in the Republic of Ireland. While it is general practice for most managers to call references and affirm past businesses, verifying a representative digs somewhat more profound into the candidates foundation. Some speakersâ€apparently inadequate with regards to access to a dictionaryâ€speculate that the action word vet may get from veteran or veto: Originating from the word veteran perhaps? From Latin veto (to preclude), alluding to the act of having a chance to veto a choice before it is finished. Wrong. The action word â€Å"to vet† is gotten from the thing veterinarian. It began as a term meaning, â€Å"to present a creature to assessment or treatment by a veterinary surgeon.† The most punctual reference in the OED represents the word with regards to horse hustling: 1891: Beau is unstable in his fore legs. I will have him screened before the races. By 1904, the term had spread to general use with this importance: to look at cautiously and fundamentally for insufficiencies or blunders; explicitly, to explore the appropriateness of (an individual) for a post that requires faithfulness and reliability. With respect to veteran and veto, the English word veteran originates from a Latin word for old. â€Å"Old soldiers,† for instance, were called veterani. Veto deciphers as â€Å"I forbid,† an assertion verbally expressed by Roman tribunes of the individuals when they wished to contradict proportions of the Senate or activities of the officers. The Latin source word for veterinary and veterinarian is veterinus: â€Å"a mammoth of burden.† Veterinus may have been a contracted type of vehiterinus, a word identified with the action word vehere, to convey or pass on. A large animal weight conveys things. Veterinarians care for helpful animals trouble. Need to improve your English in a short time a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Vocabulary class, check our well known posts, or pick a related post below:100 Idioms About NumbersOn Behalf Of versus In Behalf OfWhile versus While

The Ideas of Beverly Thompson Essay Example | Topics and Well Written Essays - 500 words

The Ideas of Beverly Thompson - Essay Example This implies the origination of character is a policy driven issue. In as much as Thompson may prevent the presence from securing a built up request of characters, the general public will in any case place her in a given ethnic manner that makes it simple for her to get treatment as indicated by her characterized personality. For a situation of a marriage between a white and an Asian, the American culture is almost certain to characterize Thompson as an Asian. This is on the grounds that the predominant white culture might be less ready to acknowledge an alternate character other than the set up one that places them at the most significant level. Then again, the Asian people group, notwithstanding mellow dismissal, may acknowledge her in light of the fact that such an ethnic gathering has restricted control over the adjusting of sociopolitical characters. Such an examination implies, that the origination and development of a personality is an unpredictable factor that may supplant th e individual on the grounds that the general public sets the equivalent. The creator plays out a valuable assignment of self-personality investigation. This issue is represented in the journals of the US president, Barack Obama, who was conceived of a biracial legacy. Self-personality development is a meticulous and strongly passionate procedure that includes picking a solitary character from specific alternatives. Thompson announces that she needs to carry on with her life as an Asian American since that is the main thing that she genuinely is. Such a choice disregards the individual’s restricted force at picking one’s personality. This happens as the general public makes social remedies inside which people are gathered.

Friday, August 21, 2020

Was the Milgram Experiment Ethical or Valid free essay sample

In 1961, Stanley Milgram, a therapist at Yale University, directed an investigation on a group’s acquiescence to power. This trial has experienced extraordinary investigation since the time its discoveries were first distributed in 1963; numerous individuals question the morals and legitimacy of the trial. Large numbers of specialists have willingly volunteered to decide the responses to the inquiries (McLeod). In light of new rules for morals, Stanley Milgram’s probe the submission to power was neither moral nor substantial. Debate in the morals of the investigation originates from the trickiness utilized and mental mischief experienced by a portion of the members. Milgram accepted that for the examination to be genuine, misleading was inescapable. He additionally conveyed a poll to his members thereafter to see the viability of the duplicity. Most of the members, 83. 7 percent, expressed they were happy they had taken an interest while 1. 3 percent would prefer to have not taken the test. A portion of the members additionally showed physical indications of misery, yet Milgram expressed the manifestations were present moment and the members were better after they had been questioned about the examination (McLeod). We will compose a custom article test on Was the Milgram Experiment Ethical or Valid? or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Adversaries of the morals of Milgram’s test accept that the measure of pressure brought about by the trial esteems it deceptive (Controversy: Ethics in Experiments). Numerous members experienced trembling, faltering and anxious giggling; three tragic individuals even experienced seizures (McLeod). Different members may have had mental agony realizing they could have slaughtered an individual. Addressing themselves over their ethics could likewise prompt enthusiastic pain (Controversy: Ethics in Experiments). The trickery was basic piece of the trial, yet the passionate misery suffered by the member was unreasonable. An examination where an individual could have possibly been hurt for a significant stretch of time ought to never had been performed. The trickery of having an individual think they murdered somebody could effectsly affect their mind. Milgram watched one member as â€Å"twitching, faltering wreck who was quickly moving toward a state of anxious breakdown (qtd. In Was Milgram’s Research Ethical). †Most of the members were content with the result of the test, however the potential for enduring mental harm drives it to be unscrupulous. In light of three segments of legitimacy, inside, outside and natural, the trial just cultivated inner legitimacy. Numerous individuals question whether the lab setting of the analysis could be moved to the characteristic world. These individuals contend that a participant’s outlook and ethics changes as they enter the trial. This legitimacy question likewise prompts the outer legitimacy question. In the event that individuals change their activities since they are a piece of an analysis, at that point Milgram couldn't have sensibly deduced that individuals would comply with the position figure regardless of the expense (Mook, pages 385-386)? The members could likewise have acknowledged they were being deceived and could have quite recently cooperated with the test (Orne and Holland). Since inner legitimacy is kept up, some trust Milgram’s explore is substantial. The capacity of the test to be imitated achieves some interior legitimacy. The setting and the elements tried could without much of a stretch be tried again by another scientist (Samson, page 8). The survey utilized by Milgram can likewise be utilized to help the experiment’s legitimacy. Considering the members really believed that they were deceived, the consequences of the analysis would not have been messed with (McLeod). Since Milgram’s analyze is just ready to pass one segment of the three areas of legitimacy, the aftereffects of the investigation are not legitimate. Milgram couldn't test the entirety of the components of the analysis. He didn't permit individuals to stop the analysis until the fifth time they inquire. This demonstration can prompt individuals accepting they have no chance to get out of the test. The investigation is one-sided in that it just has male members, and Milgram hand chosen them (McLeod). In spite of the fact that the analysis can be repeated acquiring inside legitimacy, it is difficult to discern whether these are the right outcomes in light of the fact that Milgram just tried a couple of variables. This examination is eventually incapable to be tried on account of the considerable number of elements that must go into it. No examination could be delivered to precisely test the submission to power while keeping up a moral nature and legitimacy. Milgram’s test has confronted long periods of inquiries of whether it is moral or substantial. The trickery and mental damage in the investigation addresses its morals; the absence of outer and ecological legitimacy addresses its legitimacy. In spite of the fact that Milgram maintained inside legitimacy in the investigation, and the vast majority of the members were happy they taken an interest, the examination at long last was neither moral nor legitimate.

Tuesday, July 21, 2020

Inconsistence of Dantes Depiction of Hell

Inconsistence of Dantes Depiction of Hell Inconsistence of Dantes Depiction of Hell Home›Literary Analysis Posts›Inconsistence of Dantes Depiction of Hell Literary Analysis PostsIn the poem Inferno by Dante which is based on Christianity, he is lost around mountains surrounded by a lion, leopard as well as a she-wolf. This paper will be examining the inconsistence in two poems.Dante’s Inferno depictions of hell and paradise lost depiction of Satan are not consistent because there are too many theories revolving around them.The presence of the animals surrounding Dante on the way to hell symbolizes the danger zone hell is and one cannot easily evade being there once you find yourself surrounded by such animals. This depiction about hell is inconsistent because one has to stop living like a human being through death after which the person’s soul either heads to heaven or to hell with respect to ones past actions back in earth. Once a human being dies there is no second chance to life, thus once one is subject to hell there is no way he/she can avoid being there (Lovett 1).At the entrance gate to hell there is a phrase that reads “abandon all hope, ye who enter here”. This depiction of hell is true because those who go there were sinners back in earth and have no hopes of ever leaving the place since they will forever be subjects to humiliation. Hell is also divided into nine phases which are arranged with the hierarchy of the magnitude of sins one committed back in earth. This depiction of hell is inconsistent and symbolizes different treatments to different sins. The treatment of sins is consistent in that it explains properly the kind of people found in each level. Those who committed sins that affected many people are in the high phases whereas those who made mere sins are on the low phases (Lovett 1).On their way out of hell Dante and Virgil climb up to the center of the earth using Satan’s skin which they say looks like rags. This depiction is not consistent because it is only being u sed to describe the ugliness of Satan and life in hell but in the real sense Satan’s skin does not look like rags. They also say that he sits around the earth’s center which is also not consistent because hell is not just a specific place but the consequences that are experienced on the earth as a result of human beings sinful acts like wars lead to pain on the affected victims thus they experience hell (Lovett 2).The Satan character in the poem Paradise Lost is contrary to Inferno because he says a person’s mind can create hell or create heaven at its own pace. However, according to Dante hell is a specific place that he has been and viewed all the phases in it. In Marlowe`s hell is described as a place with no limits and as being everywhere without a specific location. This is also contrary to Inferno where Dante visits hell as a specific place that is even organized in phases (Strobel Poole 2).All these depictions of hell and Satan are not consistent because there are too many theories revolving around them. The phrase on the gate means it is a place of hopelessness and once you enter one should never hope to move out of it. The ferry across river Acheron means it’s a place on its own and only the dead souls are supposed to enter hell will regards to their activities when they were human beings. The nine different phases of hell means the distinctions of sins according to their levels thus sins are not always equal. Satan character in Paradise lost means that human beings have the authority to judge whether to end up in hell or in heaven after the physical death. In Marlowe’s the satanic character means that hell includes things like violence and corruption which is done by human beings thoroughly. Thus hell is anywhere people are doing wrong things which are against their moral requirements (Strobel Poole 2).In conclusion, the two texts reveal the inconsistence there is in the depiction of hell and Satan himself. To get to hell, there are diffe rent and inconsistent nine phases to pass through and each phase is symbolic to a particular thing.

Thursday, June 25, 2020

How Mother Of Jing-Mei Evolves In The History Of The Oriental World - 1375 Words

How The Mother Of Jing-Mei Evolves In The History Of The Oriental World (Term Paper Sample) Content: HOW THE MOTHER OF JING-MEI EVOLVESStudents nameCourse name and numberDateHow the Mother of Jing-Mei EvolvesMothers play an essential role in raising children to become whom they aspire to be. From the early stages of childhood development, many children spend most of their times with their mothers who teach them the essentials of life including how to eat, walk and talk. Mothers are any persons greatest supporter because every mother would like to see their children succeed. They are shoulders we can always lean on when we have nowhere else to turn to. At times mothers overstep their call to motherhood, and the children react accordingly in a manner that asks them to accord them some space. Such is the case in Two Kinds by Amy Tan. Jing-Mei is raised by a mother who harbors overwhelming expectations for her child. Her daughters reaction to her coercion changes her as the story progresses. The change in her mother from that of pushing her towards greatness changes her as well, and she finally realizes that her mother only wanted the best for her.The story sets off with an introduction to the mothers interpretation of the American dream. Like the author, whose mother left China in 1949, the narrative reveals to the reader that the Chinese mother lost her young family while living in her native country. The mother comes out as a woman experiencing reformation and hopes to capture part of the lost life through the life of her daughter. At the beginning of the story, the daughter seems to follow in the line of her mother but later rebels against them inspiring her mother to say there are two kinds of girls, those who follow what they are told and those that follow their heads. The mother and her daughter develop strong conflicting ideas about having the sense of self, in words you dont need the talent to cry. One of the factors that shape the mothers conception of the self is her childhood in China. The Chinese culture offers the mother an entirely d ifferent cultural experience compared to that of her daughter. The American experience to where she escaped offers her daughter a world of opportunities. The mothers conception of the American dream is that anyone can be anything provided he or she puts his or her minds to it.[Amy Tan. "In the Canon for all the Wrong Reasons." Harper's Magazine, 1996: 1-4.] [Tan, Amy. "Two Kinds." 1989.] Over time, the mothers perception of what is best for her daughter changes based on how her daughter reacts to her push to greatness. The mother wants the best life for her daughter. She collected magazines from the houses of people whose houses she cleaned so that she could read them to her daughter and show her what she needed to be. She hopes her daughter will grow to become a kind of prodigy and live a better life that she did. The story is focused on two leading themes, which are the tension between a mother and her daughter and the idea of the American dream. The mother is a firm believer in t he promise of the American dream. She believes her daughter can exert her efforts toward her goals and she would not have to endure the hardships she endured in China. Some of the challenges that change the mother into a firm believer in the promise include the difficulty of settling in a new culture, the pain of losing her twin children and the terror that accrued from the privatization of war. Although at the beginning of the story the daughter cherishes the idea of becoming a prodigy, she grows out of the idea and threatens to run away from her mother.[Tan, Amy. "Two Kinds." 1989.] [Yalimaiwai, Davinia. "Women like and Unlike Us: A Literary Analysis of the Relationship between Immigrant Mothers and their Bi-Cultural Daughters." Indiana University 1, no. 1 (2010): 1-122.] In the beginning, the daughter plays along with the lead of her mother well by putting together the tests that her mother sets for her. Her mother reads to her stories about other children and the great things th ey do. Jin begins losing interest in the testing of her mother and starts discouraging them. Ms. Woo relents out of disappointment. Ni Kan sees the disappointed face of her mother and begins to die from deep within her heart seeing the prodigy as the reason for rebellion. In expressing her discomfort in her mothers controlling attitude, Jing-Mei says she hates the tests because they raised her hopes and failed her expectations. She resolves not to let her mother change her into something she is not. For instance, she is reluctant about responding to her mothers questions to discourage her from asking any more questions. After some time Jing gets the impression that her mother is about to change her mind about controlling her, but she is wrong. Her mother sees a little Chinese girl play the Piano on TV and thinks her daughter should play the Piano.[Shea, Renee, and Deborah Wicheck. Amy Tan in the Classroom. New York: NCTE, 2014.] Jing is changed by the society in which she lives as a way of survival. The society today and that in the story are similar in the sense that they both employ sexism in categorizing the characters. Women are seen as a subordinate part of the society and have to work twice as hard as their male counterparts do to prove their value. The mother had to work several houses to make ends meet. In the story, Lindos mother in law and husband enslave her. Sexism gets out of control in the story when Mei ends up marrying the man who raped her to save her honor. Male chauvinism is deeply engraved in the society, and it controls male and female relations to unprecedented extents. Although the man raped her society is not harsh towards him as it would if the gender roles were switched. The culture in China forbids the girls from speaking their minds and making their voices heard. Women are supposed to listen to the man and follow what they are told to the latter....

Friday, May 22, 2020

The Game Of Video Games - 2182 Words

An aspect of video games which allows them to be so time consuming and stimulating is their replayability factor. Certain video games have no replayability, but all of the most popular and competitive video games have enough replayability to spend thousands of hours playing them and never get bored. Games such as Dota2 and League of Legends only have one primary map, but they still present the opportunity to play them for limitless amounts of time because of the variance in characters. The number of different team combinations in League of Legends is over 1.16 with 21 zeros behind it. Every game of League takes around half an hour, which means that if you never played with the same champions twice it would take around 6,621,000,000,000,000,000 years of non-stop playing in order to play in a game with the same combination of champions again. Multiplayer capabilities also extend this replayability value by allowing one to play with a variety of different players from many different nat ionalities. In addition, the developers of games frequently modify existing gameplay elements in what are referred to as balance patches. Balance patches are eagerly awaited by the game’s community because of their potential to change the game and make it more interesting than it previously was. Balance patches also introduce new elements into games, creating even more diversity and interesting interactions between gameplay elements. Being able to spend hours on end playing the same game withoutShow MoreRelatedVideo Games And The Video Game1299 Words   |  6 Pages  A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device such as a TV screen or computer monitor. The word video in video game traditionally referred to a raster display device, but it now implies any type of display device that can produce two- or three-dimensional images. The electronic systems used to play video games are known as platforms; examples of these are personal computers and video game consoles. These platformsRead MoreVideo Game : Video Games888 Words   |  4 Pagesyou ever played or owned any type of video game? Video games are very addictive, especially your favorite one. Call of Duty is a popular video game that is full of violence and shootings. The quality of this video game looks just like real humans, shootings, guns, cities, towns, roads, etc. Call of Duty started off as a simple video game and is now expanding into a whole series that people keep purchasing. Children of all ages are involved in playing this game, and most people are against it. CallRead MoreVideo Games And The Video Game1538 Words   |  7 Pagesthis, but there was a time when video games were not around. Like a lot of things in the world that are distinctly human, video games were made out of a combination of innovation, necessity, and curiosity. The early vi deo game creators would be making something that would seem clunky, and somewhat crude at first. But that would completely change in time by the innovators, and entrepreneurs to something that would some day be consider an art form. (Art of Video Games) According to the EntertainmentRead MoreVideo Game : Video Games1584 Words   |  7 Pagesviolent video games that are commonly played by boys and girls, young and old alike in today’s society. Many experts fear that this violence in video games increases violence in people in real life, causing people to act out as if they were in the video game, increasing aggressive behavior so much that it could actually escalate to shooting, stabbing, and killing people. There have already been many cases of these extreme examples of violence in the news that share a connection with video games. EricRead MoreThe Video Game Video Games1427 Words   |  6 PagesThe first video games appeared in the 1960s.[1] They were played on massive computers connected to vector displays, not analog televisions. Ralph H. Baer conceived the idea of a home video game in 1951. In the late 1960s, while working for Sanders Associates, Baer created a series of video game console designs. One of these designs , which gained the nickname of the 1966 Brown Box, featured changeable game modes and was demonstrated to several TV manufacturers, ultimately leading to an agreementRead MoreVideo Games : Video Game930 Words   |  4 PagesVideo Games People will be surprise for what I am going to talk about. To start I have to tell a little bit about the topic â€Å"video games†. Video games is any electronically game played with the help of controller and consoles connected to a television or a computer. People can find different kinds of video games as action, shooters action adventure, and management simulation, role playing games, strategy and racing. The first video games were created by scientist and programmers after the SecondRead MoreVideo Games And The Video Game947 Words   |  4 Pages I’ve been playing video games and watching various forms of animation for years. I started to play video games on my Sega Genesis, like Sonic the Hedgehog and Phantasy Star. From then on, I advanced in gaming platforms and experienced games from Nintendo since the Nintendo Entertainment System (NES) and from Sony on the first PlayStation. I spent countless hours playing video games. However, I also spent a fair amount of time watching animation. I’d wake up on Saturday mornings to watch shows likeRead MoreVideo Games : The Video Game1748 Words   |  7 PagesBlog 31 – The latest TV show licensed online slot game releases Slot games are a dime a dozen in the online casino marketplace these days. While the level of oversaturation is simply too much for some, it is working wonders when it comes to the production values of games created. New games released in 2015 have pushed the boundaries more than any that have come before. Looking at the genre that has pushed slot games into the mainstream more than any other you need to look at the array of licensedRead MoreVideo Game : Video Games1658 Words   |  7 PagesVideo games first entered into the world around the 1970s, while the violence started occurring in the games about 20 years later (Anderson and Bushman 354). Some of the first violent video games included â€Å"Mortal Kombat, Street Fighter, and Wolfenstein 3D† which had amazing effects that were top notch at the time (Anderson and Bushman 354). Wolfenstein 3D was the first big video game that gave gamers the opportunity to shoot in the first person point of view (Anderson, Buckley, and Ge ntile 5). OverRead MoreVideo Games And The Video Game1301 Words   |  6 Pages The 2000’s and 2010’s has become the most transformative age for video games and the gamers who make them popular. Within the last 15 years the amount of gaming devices in homes has risen to eighty-eight percent. This is a large leap from where the original â€Å"Brown Box† console created by Ralph Baer in nineteen sixty-seven, but video games didn’t just go through a cut scene and magically appear in everyone’s homes. They have had it rough from lawsuits, heavy competition between companies, and even

Monday, May 18, 2020

William Shakespeare s Romeo And Juliet - 1475 Words

In Shakespeare s Romeo and Juliet, these two star-cross d lovers† have a â€Å"fate† that they construct for themselves. The decisions that Romeo and Juliet make are what leads them to their death, rather than the widely accepted idea that they die because of inevitable and predetermined fate. Everyone is aware of what is going to happen to Romeo and Juliet and even they themselves seem to sense their approaching death, but continue their efforts to be together anyway. Shakespeare s’ play begins with stating that â€Å"a pair of starr-crossed lovers take their life† and have a â€Å"death-mark’d love† (Prologue, 6-11). Romeo and Juliet’s inability to be together is explained at the very beginning of the play and makes the audience aware of the two lovers’ end, which they bring upon themselves. Romeo and Juliet’s death happens because of their own actions and they lead themselves to it instead of trying to avoid it. Romeo i s especially seen as unfortunate in this play, but this does not thwart his plans to be with Juliet. Romeo foreshadows his misfortunes before meeting Juliet when he mentions that â€Å"some consequence yet hanging in the stars/ Shall bitterly begin his fearful date†¦Ã¢â‚¬  and that his life will be ended â€Å"†¦by some vile forfeit of untimely death† ( I. iv. 107-114). Disregarding this foreboding, Romeo continues on his course anyway. He is creating his own fate by disregarding his feeling about his night having consequences. He senses danger but continuesShow MoreRelatedWilliam Shakespeare s Romeo And Juliet1287 Words   |  6 PagesLizzy Baginski English Composition 2 Mr. Spera March 10, 2015 Romeo and Juliet Research Paper The movie Romeo and Juliet is a modern classic film that took place in 1996. Overall this is a timeless story that everyone should go and watch. This movie has an intriguing plot line that tells the story of two feuding families, The Montagues and The Capulets, and how the children of these two different families fall in love. The two children overcome various obstacles such as hiding their chemistry fromRead MoreWilliam Shakespeare s Romeo And Juliet 966 Words   |  4 Pages Beauty Over Gold â€Å"Beauty provoketh thieves sooner than gold.--William Shakespeare, 1623. In his book As You Like It, William Shakespeare pointed out the supremacy of love rather than the want of gold and wealth. Truly, beauty is more important to thieves than wealth. Many of the thieves in this world would rather have an elegant woman than to obtain precious rubies. After all, what good is a prosperous man if he doesn’t have a charming woman? Two famous men grab my attention who didn’t fear forRead MoreWilliam Shakespeare s Romeo And Juliet Essay1024 Words   |  5 PagesRomeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. The plot is based on an ItalianRead MoreWilliam Shakespeare s Romeo And Juliet1124 Words   |  5 PagesThe play Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. Its plot is based onRead MoreWilliam Shakespeare s Romeo And Juliet861 Words   |  4 Pagesgreatly shown in the play Romeo and Juliet by William Shakespeare. It was love at first sight with Romeo Montague and Juliet Capulet. Meeting at a party and falling in love to get married without even spending quality time with each other. Romeo and Juliet couldn t tell there parents because the Capulets and Montagues are long term rivals. Both Romeo and Juliet had to find different ways and excuses to make this marriage work. A big problem was developed. Romeo kills Juliet s cousin and is banishedRead MoreWilliam Shakespeare s Romeo And Juliet1770 Words   |  8 Pagesof Romeo and Juliet. The story of two destined lovers who were killed by their own doing. But what if they weren t two destined lovers who got unlucky, but doomed partners that were never going to have a good-life to begin with.William Sha kespeare gives us a view of early signs of gang conflict in the early age of Verona, Italy. He gives us a perspective of the norms and customs of Italy during the Setting of William Shakespeare s most famous story. Romeo and Juliet, by William Shakespeare, givesRead MoreWilliam Shakespeare s Romeo And Juliet1616 Words   |  7 Pageslove can also cause some of life s most controversial battles. These battles could stem from lack of patience, disagreement of moral values, and in some cases, an absence of attraction overall. In Romeo and Juliet by William Shakespeare, the issues that drive Romeo Montague and Juliet Capulet s to each of their dreadful misfortunes are inevitable. When it comes to many of Shakespeare s plays, Aristotle s theory is used to describe them as tragedies. Romeo and Juliet is known by many as a tragedyRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagestheater-going public the most important dramatist in English literature, Shakespeare oc cupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their loveRead MoreWilliam Shakespeare s Romeo And Juliet924 Words   |  4 PagesWilliam Shakespeare’s Romeo and Juliet is a tragedy that follows the so-called love of two teenagers. The two fall in love at a masked ball and have a secret marriage. Throughout the play, their actions show how ridiculous love is, and how it is a danger to anyone who become twisted in its choking grasp. However, in the death of the youth and survival of the elders, an alternative explanation for the tragic events may be found. Although Shakespeare seems to be mocking love throughout the play, itRead MoreWilliam Shakespeare s Romeo And Juliet1279 Words   |  6 Pagesour lives. The great, classic writers teach timeless, valuable life skills. Shakespeare was the greatest writer of all time. His writings mainly consisted of dramas and sonnets. Romeo and Juliet, as well as, A MIdsummer Night’s Dream were written about the same time period. He was able to inter relate everything that wrote. For example, the tale of Pyramus and Thisbe could possibly be an advertisement for Romeo and Juliet. The basic structure of the two dramas is the same; two forbidden lovers meet

Thursday, May 7, 2020

How Do You Think the Asian Passenger Air Transport...

The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF), released in December 2010, shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets, dynamic growth in new emerging markets, the further growth of low-cost carriers – particularly in Asia-Pacific and Europe, further market liberalisation and capacity growth on existing routes. In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million†¦show more content†¦Surcharges and baggage fees covered some of this but the airline was conscious that if it loaded on the full charge, it might find no demand on some flights due to a high base price (e.g. minimum or zero fare plus taxes, fees and surcharges). To offset this eventuality, AirAsia did a lot to improve operations and efficiency and also saw the benefits of the fuel efficient Airbus 320 help to maintain its low-fares brand position. To retain its cost advantage in the wake of the global recession, AirAsia entered into an alliance in January 2010 with Jetstar, the low-fare subsidiary of Australia s flag carrier, Qantas. This was the first time two leading budget airlines had collaborated in this fashion. The alliance allowed the companies to explore joint aircraft purchasing, passenger and ground handling services cooperation and the transportation of each other s passengers in the event of a disruption. Assuming the focus of the alliance was on cost sharing for services and aircraft procurement, it might prove effective. AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company s position as Asia s -or perhaps the globe s -most successful budget airline. But what were the business implications for AirAsia if oil prices remained above $100 a barrel for the foreseeable future? Little possibility. Between slim and none The pattern in other regionsShow MoreRelatedThe Ascendance of Airasia Essay1092 Words   |  5 Pages 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market. The Southeast Asian has very large populations;Read MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the olderRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesprovide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the bookRead MoreInternational Management67196 Words   |  269 PagesContinued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economies stagnate or decline. The global political environment remains volatile and uncerta in, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front,Read MoreCase Study148348 Words   |  594 Pagesthe prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using thisRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesConsolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E LRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International

How Do You Think the Asian Passenger Air Transport...

The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF), released in December 2010, shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets, dynamic growth in new emerging markets, the further growth of low-cost carriers – particularly in Asia-Pacific and Europe, further market liberalisation and capacity growth on existing routes. In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million†¦show more content†¦Surcharges and baggage fees covered some of this but the airline was conscious that if it loaded on the full charge, it might find no demand on some flights due to a high base price (e.g. minimum or zero fare plus taxes, fees and surcharges). To offset this eventuality, AirAsia did a lot to improve operations and efficiency and also saw the benefits of the fuel efficient Airbus 320 help to maintain its low-fares brand position. To retain its cost advantage in the wake of the global recession, AirAsia entered into an alliance in January 2010 with Jetstar, the low-fare subsidiary of Australia s flag carrier, Qantas. This was the first time two leading budget airlines had collaborated in this fashion. The alliance allowed the companies to explore joint aircraft purchasing, passenger and ground handling services cooperation and the transportation of each other s passengers in the event of a disruption. Assuming the focus of the alliance was on cost sharing for services and aircraft procurement, it might prove effective. AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company s position as Asia s -or perhaps the globe s -most successful budget airline. But what were the business implications for AirAsia if oil prices remained above $100 a barrel for the foreseeable future? Little possibility. Between slim and none The pattern in other regionsShow MoreRelatedThe Ascendance of Airasia Essay1092 Words   |  5 Pages 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market. The Southeast Asian has very large populations;Read MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the olderRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesprovide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the bookRead MoreInternational Management67196 Words   |  269 PagesContinued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economies stagnate or decline. The global political environment remains volatile and uncerta in, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front,Read MoreCase Study148348 Words   |  594 Pagesthe prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using thisRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesConsolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E LRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International

How Do You Think the Asian Passenger Air Transport...

The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF), released in December 2010, shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets, dynamic growth in new emerging markets, the further growth of low-cost carriers – particularly in Asia-Pacific and Europe, further market liberalisation and capacity growth on existing routes. In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million†¦show more content†¦Surcharges and baggage fees covered some of this but the airline was conscious that if it loaded on the full charge, it might find no demand on some flights due to a high base price (e.g. minimum or zero fare plus taxes, fees and surcharges). To offset this eventuality, AirAsia did a lot to improve operations and efficiency and also saw the benefits of the fuel efficient Airbus 320 help to maintain its low-fares brand position. To retain its cost advantage in the wake of the global recession, AirAsia entered into an alliance in January 2010 with Jetstar, the low-fare subsidiary of Australia s flag carrier, Qantas. This was the first time two leading budget airlines had collaborated in this fashion. The alliance allowed the companies to explore joint aircraft purchasing, passenger and ground handling services cooperation and the transportation of each other s passengers in the event of a disruption. Assuming the focus of the alliance was on cost sharing for services and aircraft procurement, it might prove effective. AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company s position as Asia s -or perhaps the globe s -most successful budget airline. But what were the business implications for AirAsia if oil prices remained above $100 a barrel for the foreseeable future? Little possibility. Between slim and none The pattern in other regionsShow MoreRelatedThe Ascendance of Airasia Essay1092 Words   |  5 Pages 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market. The Southeast Asian has very large populations;Read MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the olderRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesprovide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the bookRead MoreInternational Management67196 Words   |  269 PagesContinued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economies stagnate or decline. The global political environment remains volatile and uncerta in, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front,Read MoreCase Study148348 Words   |  594 Pagesthe prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using thisRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesConsolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E LRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International

How Do You Think the Asian Passenger Air Transport...

The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF), released in December 2010, shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets, dynamic growth in new emerging markets, the further growth of low-cost carriers – particularly in Asia-Pacific and Europe, further market liberalisation and capacity growth on existing routes. In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million†¦show more content†¦Surcharges and baggage fees covered some of this but the airline was conscious that if it loaded on the full charge, it might find no demand on some flights due to a high base price (e.g. minimum or zero fare plus taxes, fees and surcharges). To offset this eventuality, AirAsia did a lot to improve operations and efficiency and also saw the benefits of the fuel efficient Airbus 320 help to maintain its low-fares brand position. To retain its cost advantage in the wake of the global recession, AirAsia entered into an alliance in January 2010 with Jetstar, the low-fare subsidiary of Australia s flag carrier, Qantas. This was the first time two leading budget airlines had collaborated in this fashion. The alliance allowed the companies to explore joint aircraft purchasing, passenger and ground handling services cooperation and the transportation of each other s passengers in the event of a disruption. Assuming the focus of the alliance was on cost sharing for services and aircraft procurement, it might prove effective. AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company s position as Asia s -or perhaps the globe s -most successful budget airline. But what were the business implications for AirAsia if oil prices remained above $100 a barrel for the foreseeable future? Little possibility. Between slim and none The pattern in other regionsShow MoreRelatedThe Ascendance of Airasia Essay1092 Words   |  5 Pages 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market. The Southeast Asian has very large populations;Read MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the olderRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesprovide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the bookRead MoreInternational Management67196 Words   |  269 PagesContinued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economies stagnate or decline. The global political environment remains volatile and uncerta in, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front,Read MoreCase Study148348 Words   |  594 Pagesthe prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using thisRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesConsolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E LRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International

How Do You Think the Asian Passenger Air Transport...

The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF), released in December 2010, shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets, dynamic growth in new emerging markets, the further growth of low-cost carriers – particularly in Asia-Pacific and Europe, further market liberalisation and capacity growth on existing routes. In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million†¦show more content†¦Surcharges and baggage fees covered some of this but the airline was conscious that if it loaded on the full charge, it might find no demand on some flights due to a high base price (e.g. minimum or zero fare plus taxes, fees and surcharges). To offset this eventuality, AirAsia did a lot to improve operations and efficiency and also saw the benefits of the fuel efficient Airbus 320 help to maintain its low-fares brand position. To retain its cost advantage in the wake of the global recession, AirAsia entered into an alliance in January 2010 with Jetstar, the low-fare subsidiary of Australia s flag carrier, Qantas. This was the first time two leading budget airlines had collaborated in this fashion. The alliance allowed the companies to explore joint aircraft purchasing, passenger and ground handling services cooperation and the transportation of each other s passengers in the event of a disruption. Assuming the focus of the alliance was on cost sharing for services and aircraft procurement, it might prove effective. AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company s position as Asia s -or perhaps the globe s -most successful budget airline. But what were the business implications for AirAsia if oil prices remained above $100 a barrel for the foreseeable future? Little possibility. Between slim and none The pattern in other regionsShow MoreRelatedThe Ascendance of Airasia Essay1092 Words   |  5 Pages 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market. The Southeast Asian has very large populations;Read MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the olderRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesprovide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the bookRead MoreInternational Management67196 Words   |  269 PagesContinued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economies stagnate or decline. The global political environment remains volatile and uncerta in, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front,Read MoreCase Study148348 Words   |  594 Pagesthe prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using thisRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesConsolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E LRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International

How Do You Think the Asian Passenger Air Transport...

The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF), released in December 2010, shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets, dynamic growth in new emerging markets, the further growth of low-cost carriers – particularly in Asia-Pacific and Europe, further market liberalisation and capacity growth on existing routes. In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million†¦show more content†¦Surcharges and baggage fees covered some of this but the airline was conscious that if it loaded on the full charge, it might find no demand on some flights due to a high base price (e.g. minimum or zero fare plus taxes, fees and surcharges). To offset this eventuality, AirAsia did a lot to improve operations and efficiency and also saw the benefits of the fuel efficient Airbus 320 help to maintain its low-fares brand position. To retain its cost advantage in the wake of the global recession, AirAsia entered into an alliance in January 2010 with Jetstar, the low-fare subsidiary of Australia s flag carrier, Qantas. This was the first time two leading budget airlines had collaborated in this fashion. The alliance allowed the companies to explore joint aircraft purchasing, passenger and ground handling services cooperation and the transportation of each other s passengers in the event of a disruption. Assuming the focus of the alliance was on cost sharing for services and aircraft procurement, it might prove effective. AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company s position as Asia s -or perhaps the globe s -most successful budget airline. But what were the business implications for AirAsia if oil prices remained above $100 a barrel for the foreseeable future? Little possibility. Between slim and none The pattern in other regionsShow MoreRelatedThe Ascendance of Airasia Essay1092 Words   |  5 Pages 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market. The Southeast Asian has very large populations;Read MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the olderRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesprovide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the bookRead MoreInternational Management67196 Words   |  269 PagesContinued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economies stagnate or decline. The global political environment remains volatile and uncerta in, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front,Read MoreCase Study148348 Words   |  594 Pagesthe prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using thisRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesConsolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E LRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International

How Do You Think the Asian Passenger Air Transport...

The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF), released in December 2010, shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets, dynamic growth in new emerging markets, the further growth of low-cost carriers – particularly in Asia-Pacific and Europe, further market liberalisation and capacity growth on existing routes. In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million†¦show more content†¦Surcharges and baggage fees covered some of this but the airline was conscious that if it loaded on the full charge, it might find no demand on some flights due to a high base price (e.g. minimum or zero fare plus taxes, fees and surcharges). To offset this eventuality, AirAsia did a lot to improve operations and efficiency and also saw the benefits of the fuel efficient Airbus 320 help to maintain its low-fares brand position. To retain its cost advantage in the wake of the global recession, AirAsia entered into an alliance in January 2010 with Jetstar, the low-fare subsidiary of Australia s flag carrier, Qantas. This was the first time two leading budget airlines had collaborated in this fashion. The alliance allowed the companies to explore joint aircraft purchasing, passenger and ground handling services cooperation and the transportation of each other s passengers in the event of a disruption. Assuming the focus of the alliance was on cost sharing for services and aircraft procurement, it might prove effective. AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company s position as Asia s -or perhaps the globe s -most successful budget airline. But what were the business implications for AirAsia if oil prices remained above $100 a barrel for the foreseeable future? Little possibility. Between slim and none The pattern in other regionsShow MoreRelatedThe Ascendance of Airasia Essay1092 Words   |  5 Pages 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market. The Southeast Asian has very large populations;Read MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the olderRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesprovide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the bookRead MoreInternational Management67196 Words   |  269 PagesContinued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economies stagnate or decline. The global political environment remains volatile and uncerta in, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front,Read MoreCase Study148348 Words   |  594 Pagesthe prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using thisRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesConsolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E LRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International

How Do You Think the Asian Passenger Air Transport...

The Asian passenger air transport marketplace will stable and growing rapidly. The latest Airbus Global Market Forecast (GMF), released in December 2010, shows that key drivers for the marketplace are the replacement of aircraft for newer more eco-efficient models in mature markets, dynamic growth in new emerging markets, the further growth of low-cost carriers – particularly in Asia-Pacific and Europe, further market liberalisation and capacity growth on existing routes. In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million†¦show more content†¦Surcharges and baggage fees covered some of this but the airline was conscious that if it loaded on the full charge, it might find no demand on some flights due to a high base price (e.g. minimum or zero fare plus taxes, fees and surcharges). To offset this eventuality, AirAsia did a lot to improve operations and efficiency and also saw the benefits of the fuel efficient Airbus 320 help to maintain its low-fares brand position. To retain its cost advantage in the wake of the global recession, AirAsia entered into an alliance in January 2010 with Jetstar, the low-fare subsidiary of Australia s flag carrier, Qantas. This was the first time two leading budget airlines had collaborated in this fashion. The alliance allowed the companies to explore joint aircraft purchasing, passenger and ground handling services cooperation and the transportation of each other s passengers in the event of a disruption. Assuming the focus of the alliance was on cost sharing for services and aircraft procurement, it might prove effective. AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company s position as Asia s -or perhaps the globe s -most successful budget airline. But what were the business implications for AirAsia if oil prices remained above $100 a barrel for the foreseeable future? Little possibility. Between slim and none The pattern in other regionsShow MoreRelatedThe Ascendance of Airasia Essay1092 Words   |  5 Pages 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market. The Southeast Asian has very large populations;Read MoreAirasia Case Study3534 Words   |  15 PagesAirAsia: â€Å"Now Everyone Can Fly† I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the olderRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesprovide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the bookRead MoreInternational Management67196 Words   |  269 PagesContinued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economies stagnate or decline. The global political environment remains volatile and uncerta in, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front,Read MoreCase Study148348 Words   |  594 Pagesthe prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using thisRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesConsolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E LRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International