Impact of interest rates on the typical consumer in the economy Essay

Impact of interest rates on the typical consumer in the economy - Essay Example Many people work hard in order to fulfill their aspirations of owning their dream home or buying a brand new car. To afford these, numerous consumers resort to borrowing from financial institutions such as banks, which impose interest rate on the said loans. When interest rates go up, the cost of borrowing increases. This means that should they decide to push through with purchasing the house or car this period their monthly amortization would be relatively higher. If the amortization amount goes beyond the consumer's budget, he/she may decide to defer buying the new house or car. With this, it becomes evident that interest rate uptrend complicates borrowing decisions since consumers become confronted with the uncertainty if the said trend would prevail in the long term. As such, consumers usually suspend purchasing big-ticket items when interest rates climb. This may potentially lead to a contraction in the housing or automobile markets as well as in other industries. On the contrary, an interest rate downtrend easily translates to a boom in the housing market and various industries for big-ticket items. A low interest rate environment augurs well with consumers, as they are encouraged to borrow in financing their purchases. This condition fuels consumption spending since consumers are driven by the relatively lower interest payments they would be potentially servicing every month. Cost of Loans/Mortgages For those who are currently servicing debt payments under adjustable rate mortgages (ARMs), jump in interest rates entail ballooning monthly payments. Given this, an upward movement in interest rate puts the period of full ownership of a house further over the horizon. This may even lead to payment default or property foreclosures for homeowners on tight budgets who may be having a hard time affording rising mortgage payments. In this regard, increase in interest rates creates a dent on income which results in lower spending of consumers. However, on the upside, should interest rates go down then there maybe a downward adjustment on consumers' monthly payments. As a result, they are left with more disposable income which they could allot for other purchases. Credit Card Purchases Not only does an interest rate movement affect consumer spending for big-ticket items but also for ordinary expenditures such as groceries, utility bills and other household items among others. Since there are a considerable number of consumers who purchase using their credit cards, an increase in interest rates may lead to an uptick in credit card rates and the amount consumers have to pay for monthly credit card charges. With this, consumers who are not so liquid, i.e. those who do not have ample cash on hand, may cut back on credit purchases. In the same way, consumers may perceive that lower credit card rates make them better off as they are able to derive "savings" from what they would have paid when rates were much higher. This goads them to spend more to take advantage of low rates. Savings Incentive Apart from spending, interest rates also affect consumer savings. With higher interest rates, consumers have greater incentive to save because their deposits may earn higher interest income. However, a low interest rate regime brings about disincentive to save. When interest rates slide, so does the

Hats & ornament Essay Example for Free

Hats ornament Essay Hats have been the ornament for the head for a long time. It is difficult to pinpoint exactly when the first animal skin was placed over a head as a protection against the elements. (Hatsuk. com). In 1529, the word â€Å"milliner† came out as the terms used to point to the maker of women’s hats. The bonnet also dominated as the most popular of women’s headgear (Hatsuk. com). Early in the 1900s most of the hats that were getting to be popular were huge and adorned with flowers, feathers and tulle. Meanwhile, by the mid 1920’s the hair of women became shorter hugging the head like helmet (Hats. Hatsuk. com). During the 1960s, the hat now was overtaken by wigs and hairdressers and both men and women knew that they could achieve a less formal look so that the hat was a temporary casualty (Hats. Hatsuk. com). These old hats can be really valuable as they are considered antique pieces. Yet if anyone would like to wear a hat, then that could also be used today during parties and shows. Audrey Hepburn’s hat can be adapted in several ways today that will still appear to be fashionable. Hepburn was a good model of different kinds of hats then as she was a fashion icon during her time because she had a very simple nature which until now influences one’s fashion choices. Hepburn’s most popular hat pulled to tilt to one side can still be used today as asymmetrical lines are now the â€Å"in† thing. (Audrey Hepburn’s Hat Collection). Charlie Chaplin’s hat is by far the one most popular then but can be used in the more informal gatherings of businessmen. It is most recognizable when it is worn right putting some dignified look to the wearer. The hat must be worn by tall men so that they will not be gleaned as too tall to wear it. Indeed, in wearing hats, one must decide what kind of look is most appropriate. Once the look has been decided on, there is a need to see what kind of hat would actually match that. Wearing hats would also depend on what kind of hat would match a person’s character. The hat can be replaced with an improvised hat that achieves most changes and which is minimal of the classic look. That is right if one wants an alternative look. Meanwhile, a ball cap is way too rugged for a hat for work that would be welcome for a person (How to Pick a Hat that Matches your Personality). Another way of wearing these hats that one would look into is the color. Since each color evokes different moods that the hat conveys. Meanwhile, Audrey Hepburn was a good model of different kinds of hats then as she was a fashion icon during her time because she had a very simple nature which until now influences one’s fashion choices (Audrey Hepburn’s Hat Collection). These hats have been modified in different ways yet can still be used as it appears to be most fashionable. REFERENCES Audrey Hepburn’s Hat Collection. Retrieved March 16, 2009 at: http://www. chinadaily. com. cn/life/2009-02/20/content_7496617. htm Old Hat still in vogue. Retrieved March 16, 2009 at: http://www. brisbanetimes. com. au/news/fashion/old-hat-still-in-vogue/2007/05/30/1180205302606. html Old Hat still in vogue. http://www. brisbanetimes. com. au/news/fashion/old-hat-still-in-vogue/2007/05/30/1180205302606. html Old School Hat Still in Vogue. http://www. talkncafe. com/Lifestyle-Classroom/Old-school-hat-still-in-vogue. html Hats. Retrieved March 16, 2009 at: http://www. answers. com/topic/hat Hats. Hatsuk. com Retrieved March 16, 2009 at: http://www. hatsuk. com/hatsuk/hatsukhtml/bible/history. htm How to Pick a Hat that Matches your Personality. Retrieved March 16, 2009 at: http://www. wikihow. com/Pick-a-Hat-that-Matches-Your-Personality

Wide Dynamic Range Compression Benefits Health And Social Care Essay

Wide Dynamic Range Compression Benefits Health And Social Care Essay Adults with a moderate sensorineural hearing loss have a need for soft sounds to be amplified to help with clarity of speech without going over a level which the person finds too loud. Moderate sensorineural hearing loss is caused by damage to outer hair cells, which can lead to a reduced dynamic range and ultimately, recruitment. The dynamic range is the range between the threshold of hearing and the uncomfortable loudness levels (ULL). Venema (1998) refers to this as the floor (threshold) being raised and the ceiling (ULL) remaining the same. When the ULLs are unchanged, as thresholds worsen, an irregular increase in loudness is perceived typically referred to as recruitment. In order to distinguish between different types of hearing aids and find the most suitable for this type of hearing loss we have to look to see if the hearing aids can encompass the persons dynamic range without going over their uncomfortable loudness levels. It has been suggested that output limiting compress ion (CL) and wide dynamic range compression (WDRC) hearing aids are more beneficial for this type of hearing loss compared to linear hearing aids with peak clipping. Ultimately, for a moderate sensorineural hearing loss it is believed that WDRC is the most beneficial type of amplification at this time. The outer hair cells in the organ of Corti have been referred to as the amplifiers of the cochlea (Brownell, et al., 1985). In the absence of outer hair cell function, a moderate sensorineural hearing loss of around 40-50 dB is present (Ryan and Dallos, 1975). The most prevalent type of hearing loss in adults is presbyacusis or age-related hearing loss (Valente, et. al. 2008). Presbyacusis begins as a bilateral, symmetrical, high frequency sensorineural hearing loss affecting the outer hair cells in the basal end of the cochlea. People with this type of hearing loss tend to complain about background noises such as speech babble in a noisy pub. This can account for, what is commonly referred to as the upward spread of masking, which is caused by lower frequencies masking higher frequencies (Valente et. al., 2008). This results in softer, higher frequency sounds from speech such as consonants being masked by lower frequency speech sounds such as vowels. Presbyacusis causes a subtle dec rease in hearing over time (Valente et. al., 2008) and as a result, patients do not usually attend clinics until their families notice that the television is too loud or the patient themselves realize that they cannot hear as well in noisy situations as they used to. Hearing aids can include different types of compression circuits, which can benefit different types of hearing loss. Lets first look at input and output compression circuits. They differ to each other depending on where the volume control is located in the circuit. Output compression circuits have the volume control before the compression takes place. This type of compression affects the compression kneepoint and the gain but not the maximum power output. It is also the type of circuit used with CL amplification strategy and is associated with high compression ratios and kneepoints. Input compression has the volume control located after the compression circuit; therefore the sound is compressed before the volume control affects the sound. This means that the kneepoint is unaffected while the gain and maximum power output are. This type of compression circuit is what tends to be used with wide dynamic range compression (WDRC) strategy and is associated with low compression ratios and kneepoints (Venema, 1998; Dillon, 2001). The first type of compression is output limiting compression amplification. The input is linear until it reaches a high kneepoint and then it compresses the sound with a high compression ratio (Venema, 1998; Valente, et. al., 2008). This type of compression is very similar to peak clipping (PC), which is found in linear hearing aids, however it is more pleasant for the listener than PC because there is less distortion. People with normal hearing or mild to moderate hearing loss will notice that the quality of speech is more distorted with limiting when compared to people with severe to profound hearing loss who will not notice this effect as much (Dillon, 2000). In a study of 12 adults with mild to moderate sensorineural hearing loss, sound quality and clarity were improved with output limiting compression when compared to peak clipping (Hawkins and Naidoo, 1993). It is generally accepted that linear hearing aids with peak clipping no longer have a place in audiology clinics and hear ing aid companies have stopped manufacturing them. Wide dynamic range compression (WDRC) is a compression strategy that aims to amplify soft sounds by a lot, medium sounds by a moderate amount and loud sounds by a small amount (Souza and Turner, 1998). WDRC tends to give more gain to soft sounds and has fairly short attack and release times (Marriage, et al., 2005). WDRC is a nonlinear compression strategy, which tries to mimic the non-linearity of the cochlea and attempts to account for loudness recruitment with sensorineural hearing loss (Moore, et al., 1992). The threshold kneepoint is usually low at around 50 dB in order to amplify quiet sounds, compressions ratios are usually lower than 4:1 and attack and release times are short so that consonant sounds are not masked by vowel sounds (Valente, et. al., 2008). WDRC is a relatively new compression strategy that is used commonly in modern digital technology hearing aids. There are mixed views as to whether WDRC is of more benefit than linear amplification. It has been noted in some literature that measurable benefits of WDRC include improved hearing for soft speech sounds (Souza and Turner, 1998), speech in quiet, speech in noise, more comfortable listening situations for loud speech (Moore, et. al., 1992; Davies-Venn, 2009) and improved acclimatisation (Yund et. al., 2006). In contrast it has also been reviewed that WDRC may improve audibility but not necessarily intelligibility when compared to linear amplification (Marriage, et. al., 2005; Souza and Turner, 1998). WDRC may be of more benefit for people with mild to moderate sensorineural hearing loss compared to people with severe to profound sensorineural hearing loss. This may be due to the suggestion that as hearing gets worse i.e. in severe to profound sensorineural hearing loss that temporal cues are relied on more heavily to understand speech. Since fast WDRC can change temporal cues it may be that this population of hearing aid wearers benefits more from compression limiting (Jenstad and Souza, 2005; Davies-Venn et. al. 2009). In 1992, Brian Moore, et. al. tested twenty subjects with moderate sensorineural hearing loss, measuring speech discrimination ability in quiet and speech reception thresholds (SRTs) in noise. The subjects were fitted with two types of hearing aids: Linear amplifiers and two-band WDRC compressors. They were tested with their new hearing aids and also in an unaided condition and with their own original hearing aids. With the compression hearing aids the subjects had good speech discrimination scores at all intensity levels in the quiet and the other three conditions showed decreasing speech intelligibility as the intensity level got quieter. The WDRC aids proved to help subjects achieve lower SRTs in noise compared to the other conditions. Patients with reduced dynamic ranges also benefited from the compression hearing aids more than the linear aids in that they found the loud sounds more comfortable. When surveyed the subjects also preferred the sound of the WDRC hearing aids (Moore, et al., 1992). Another benefit of WDRC over liner amplification is improved acclimatisation. Acclimatisation is the time it takes for the brain to get accustomed to sound from a particular type of amplification and to have increased speech recognition. Yund et. al. (2006) did an acclimatisation study with 39 subjects with mild to moderate sloping sensorineural hearing loss, who had never worn hearing aids. They showed that subjects who wore the WDRC hearing aids experienced acclimatisation, whereas the patients who wore linear hearing aids did not show any increased speech discrimination scores. They believed this was because the WDRC hearing aid was able to process the normal hearing dynamic range into the dynamic range of subjects with mild to moderate sensorineural hearing loss. After a period of wearing linear amplification, subjects were then fitted with WDRC hearing aids. These subjects still struggled with acclimatisation after a period with their WDRC hearing aids and needed extra help in t he form of auditory training to get rid of the effects of the linear amplification on the brain. Overall, it was concluded that hearing aids with more sophisticated technology may be the best aids for acclimatisation (Yund, et. al., 2006). One study compared the benefits of linear and nonlinear hearing aids with speech tests and Glasgow Hearing Aid Benefit Profile (GHABP) questionnaires. The majority of subjects preferred the WDRC nonlinear hearing aids compared to the linear hearing aids. They showed better scores on speech tests, had better speech recognition, and preferred the overall listening experience with the WDRC hearing aids. WDRC hearing aids can be programmed with fast or slow attack and release times or a combination as this can be adjusted for different channels. In this study the researchers found that there was more of a preference for slow attack and release times for the most comfort and satisfaction compared to fast WDRC (Gatehouse, et. al., 2006). In comparison, Shi and Doherty (2008) found better speech recognition scores for both slow and fast, attack and release times compared to linear hearing aids, however found no difference between scores for slow and fast times in WDRC. When attack and relea se times are shorter the soft speech sounds are amplified more than the louder ones. If the release time is long then the soft and loud speech sounds are amplified at the same level, which may result in the softer phonemes being masked by the louder ones (Valente, et. al., 2008). Where to set attack and release times may be different for each patient depending on their preference; however in these studies it has been shown that having attack and release times using WDRC improves speech recognition scores compared to linear hearing aids. WDRC multi-channel hearing aids have a distinct advantage over single channel hearing aids because they have the ability to use BILL and TILL (features of WDRC) at the same time (Sandlin, 2000). BILL is the bass increase at low levels and TILL is the treble increase at low levels (Dillon, 2001, pp 169). BILL will tend to go into compression a lot more with low frequency sounds and not as much with high frequency sounds. The strategy of BILL is to allow the hearing aid wearer to hear better in background noise. TILL will go into compression more often with high frequency sounds and not as much with low frequency sounds. The strategy of TILL is to increase audibility of high frequency sounds. Both BILL and TILL used in conjunction can create a good fitting strategy for a flat moderate high frequency sensorineural hearing loss (Venema, 1998). Dillon (2000) described two problems that can arise with WDRC hearing aids. The first problem is that while WDRC hearing aids amplify very soft speech well, they also amplify very soft background noises such as the clock ticking or the sound of clothes moving (Dillon, 2000). Fortunately with newer digital technology, hearing aids are able to separate speech from background noise more intuitively than with analogue technology. A way to deal with these very low level background noises is to use expansion. Expansion is the opposite of compression and aims to make the weakest sounds in the quietest environments unnoticeable as it is below the listeners aided threshold (Valente, et. al., 2008). The second disadvantage is the problem of feedback being introduced when the hearing aid wearer is in a quiet environment and the gain is increased (Dillon, 2000; Valente, et. al., 2008). In the past few years digital feedback suppression/cancellation has become more sophisticated and this does not seem to be a problem with WDRC in hearing aid wearers as long as a suitable earmould is fitted. Wide dynamic range compression has been shown to have advantages over linear amplification using compression limiting and peak clipping circuits. In some researchers opinions it has still not been unequivocally proven that WDRC is the best fitting strategy for all types of hearing loss. As levels gets worse than moderate sensorineural hearing loss, the loss of outer and inner hair cell function causes temporal cues to worsen. It is unclear whether fast WDRC may be causing distortion in speech signals due to this. What is clear is that for mild to moderate sensorineural hearing loss, most commonly observed with presbyacusis, WDRC seems to improve speech recognition in quiet, in noise, overall comfort and it is easier to acclimatise to wearing hearing aids. There is not a great amount of recent literature on the subject of the benefits of WDRC in the moderate sensorineural hearing loss category. It would be interesting to see new research conducted to determine whether there are more b enefits in multichannel WDRC with newer, more intuitive, digital technology hearing aids.

Pigeon Forge :: Descriptive Essay About A Place

Pigeon Forge The Pigeon Forge area attracts students because of the entertainment choices and location. Teenagers enjoy Pigeon Forge because of the shopping, restaurants, and tourist attractions. It is a getaway from their hometown with plenty of choices of things to do. There are outlet malls that sell a variety of clothing. A few of the attractions located in this area are race tracks, bungee jumping, indoor skydiving, and put-put. Families with young children will be able to do a limited amount of outside tourist activities, but instead might opt to shop within some of the popular outlet malls. The attractions with a minimum age or height requirement are for families with older children that can participate and for teenagers and young adults. Pigeon Forge is a tourist attraction for people on different budgets with different interests. Pigeon Forge is a well-known tourist area with shopping, entertainment attractions, and restaurants set in the Smoky Mountains. Its location is 80 miles from Johnson City and thirty miles from Knoxville. From Knoxville go towards Ashville on the 181 north interstate and take Exit 407 to Sevierville; from Johnson City take highway 181 South towards Knoxville and take the same exit (approximately one hour from Johnson City, and twenty to thirty minutes from Knoxville). First time visitors to the area should try to plan on spending a few days, if you have the time and money. There are many attractions in this area, and depending on your interests you can plan a trip that is worthwhile and fun Pigeon Forge is a shopper’s paradise, with a wide array of merchandise. This area hosts several outlet malls filled with plenty of shops each. The Red Roof Mall and the Tanger Outlet Mall are two of the popular outlets. The outlet malls all sell different types of merchandise, mostly name brand clothing. A few of the name brands that are found in the outlets are J. Crew, Old Navy, Fossil, and American Outpost. There are also shops that are individually owned that sell Pigeon Forge memorabilia. Other shops will spray paint tee shirts and license plates to the customer’s specifications. Pigeon Forge hosts a variety of shops where most name brand products can be found, with the convenience of being located on one main road. Dollywood is an entertainment park that has rides for children and adults, within a town like atmosphere. The park is not just for children, adults will enjoy it also.

History of English Language Essay

English language, like many elements in the history, has gone many transformations for nothing is permanent in this world. There are many contributing factors that played in its development as what it is now including different influences brought to it by merging of cultures and sometimes war. English language also differs depending on the culture of one’s country, since not only one country is using this as their official language but many of them; and, each has gone some modification that represents their culture. In this global period, English language is considered as the world’s official language through which, all countries are united heading towards future economic progress and common understanding of all people in the whole world. Through this also, war is avoided, common goals are set for the good of all, and poor countries are taken into account by international organization. English language then as widely accepted fact, is the lingua franca of the world and the language of economics. English language, since it is replacing other previously dominant languages of the world such as French and Spanish, is taught in almost schools in all countries from Pre-elementary courses to college courses. Through this emerging trend, many students from affluent countries avail themselves of western education which they consider as an advantage in their career. Some would even take English lessons in other countries to acquire fluency and competency. The reason behind is that, English is the only means to communicate with all the people of the world wherever you are or what ever country you may be. Thus, international communication is now possible regardless of which country you come from as long as you know even just the basic and as their languages unite their understanding of their culture is strengthened. Development of Old English Language Old English language had been developed through many components with its origin from the history. Although, many historians believed and developed the hypothesis that English language and other languages in many parts of Europe were identical because of evidences of similarities of many words. Aside from that, it was also believed that Sanskrit, the old language of India which was much older than Greek or German, had preserved common features with that of Old English language (Baugh & Cable, p. 18). It is easy therefore to presume that English is a by-product of the development of many languages in Europe which had only one origin. The Arrival of Celts in Britain English language was known as the language of English people, however, it was not the language spoken by earliest settlers of the lands; historians believed that many races had come and their languages were not known and recorded in the history until the arrival of the Celts which had the trace of Old English language, and began the history of its development. The Celts were bronze and iron-age inhabitants and when they reached Britain they pushed the earlier settlers into the remote corners of the nation through their mighty weapons. According to history, they arrived around 500 BC with language known for being the first Indo-European tongue to be spoken in Britain. Celts and Celtic language as they say had very little contribution in the Old English, as they tried to trace some of those words. However, scholars believed that they influenced the grammatical structure of the language (Baugh & Cable, p. 82-83). At this far-flung advancement of English, many of those languages are no longer traced; though, it is believed to be the first among the contributors of the English language development, however, its influence is no longer recognized today. Anglo-Saxon Settlements In the beginning, Old English was an assortment of group of dialect languages, reflecting the diverse beginning of the Anglo-Saxon Kingdoms of England. Anglo-Saxon was a group of different races with the Germanic people as the dominant among them who arrived in Britain during the 5th and 6th AD upon the invitation of the King of Briton to help them against Roman invaders. This group had acquired influences of the Latin culture including language that after the collapse of Roman Empire in their country arrived in Britain to find settlement also. According to Barbara Fennell, there was no written record about language use in Britain before the Anglo-Saxon invasion (Fennell, p. 55). There were indications that England was inhabited for thousands of years prior to Anglo-Saxon invasion, with its known early inhabitants as the Celts or Scotts. The Romans did not have much linguistic contribution on the linguistics development, but the collapsed of the Empire paved the way for the settlement of Anglo-Saxon. The native Britons were either pushed into isolated and farthest areas or they adapted the Anglo-Saxon’s way of life. The Angli was actually a Germanic tribe which has been in Britain a couple of centuries prior to Roman invasion. These Anglo-Saxon spoke Germanic dialect which had some similarities with the original settlers, the Celts which eventually blended with them. Thus, Germanic tribes began arriving and settling in Kent. Not long when the Germans formed a kingdom known in history as the Anglo-Saxon heptarchy. As these German tribes struggled for superiority, Kent, the main settlement, emerged as the dominating tribe which claimed sovereignty over all the kingdoms of the South. Barbara Fennel pointed out that they dominated largely because of the influence of centers of learning at Linchfarne. Subsequently, the kingdom was passed from King Egbert down to his grandson Alfred the Great, and on to King Edward the Confessor who became Rex Anglorum, which means King of the English in 1026 BC (Fennel, p. 57). The merging of Anglo-Saxon and Celtics had come to be known as the English people, and their language as the English language. The Scandinavian Influence Of course, there had been more developments and significant contribution towards the linguistic development of the English language. But, ultimately, invasions and settlements had been the major factors for this development. The invasion of the Romans and the collapse of the Empire lay the ground for the settlement of Anglo-Saxon, while the influx of more Germanic tribesmen overlay the founding of a new nation. In 787 to 850 AD, a new invasion and settlement had taken place; the Scandinavian under King Guthrum invaded Britain which was under King Alfred. As the Danes were defeated by King Alfred, they withdrew from King Alfred’s territory but remained in Britain. Eventually, he accepted Christianity and was baptized. The settlement of these people in England not only involved political and linguistic assimilation but also culture and religion which are essential in the development of language. The succeeding political assimilation that follows after the Scandinavian invasion as well as the intermarriages of political rulers had been instrumental in Anglo-Saxon – Celtic people to be identified as an English people. Fennell said that King Henry’s successor Richard II, was renowned as the lion’s heart â€Å"†¦who spoke little or no English at all, and spent only six months in total on English soil† (p. 57). Fennel’s emphasis on â€Å"speaking English and spending six months on English soil† meant two things, the beginning of the English language and of the English country. The Linguistic Development during the Middle Ages Middle Ages had been a very significant in the development of English languages after its assimilation during the merging of Anglo-Saxon and Celts. This period gave way to the advancement of the language in terms of words incorporation from other native languages specifically the Northern European and some Germanic tribes. This was also significant in the expansion of the language in its grammatical structure. Change in the Inflectional Endings Inflectional endings are unstressed syllables at the ends of words of most of Old English language such as –en in drunken. The decay of inflectional endings was attributed to the influence of Vikings in their language and at the same time, the Germanic language has a stress on the first syllable and not on endings. Some of those endings that were omitted were -a, -e, -u and –an, which had been evenly reduced to -e, (pronounced ). Another alteration involved the loss of final -n after -e in unstressed syllables. For example, drinken, from Old English drincan â€Å"to drink,† became first of all drinke and then drink (Baugh and Cable, 1993, p. 155). Fennel had also observed these significant changes in the English language. She pointed out that the â€Å"development of more fixed words order and the loss of inflections† (p. 97), characterizes the Middle English. Further, she observed slight consonantal changes in such that certain voiced consonants became voiceless and other voiceless consonants became voiced (p. 97). The Noun and Adjectives Old English is also typified in terms of infection wherein they add letters to the end of the word to signify another meaning either from singular to plural or gender differences. For instance, the singular stan, stanes and stane having its plural form of stanas, stana and stanum; which according to Baugh and Cable, reduced to stan, stanes and stane. These changes have been observed in the Modern English. Old English was seen as having similarity with the Latin grammar which was more inflected. To note, Old English had four cases: the nominative, accusative, genitive and dative cases that are emphasized by adding letter/s at the end of the word. For example, the singular neuter had an ending –a, feminine had –o, masculine had –n. On the other hand, Latin had six cases such as nominative, vocative, accusative, genitive, dative and ablative. This development in English language was obviously an influence of Roman in their language. Throughout the development process, especially coming into the Middle Ages, English language had survived its –s plural form and the weak –n form become infrequent as in the case of oxen, brethren, children and oxen. Verb Form The Middle English had a grammatical rule similar to the Modern English. In general, the first person singular of the Middle English present tense verbs end in –e, the second person had –est, while the third person had –eb. This is applied to strong verb, while in weak verbs, word endings used are –ed(e), -d(e), or –t(e). It was also usual in the Middle English the Object -Verb sequence whereas the Modern English follows the Verb-Object pattern; for example : then fell he down, which is contrast with today’s grammar structure as then he fell down. (Fischer, p. 180-181) The infinitive –to was also usual in Middle English which was later replaced by that. For instance, He commanded them that they should tie him up. (Fischer, p. 211)

Microsoft strategic alliance with Nokia

Abstract Nokia is a very big telecommunications company that has experienced serious brand and financial issues in the recent years, and lately forged an alliance with Microsoft to try and save the situation. This paper is going to examine the strategic alliance between the two giant companies by evaluating their external and internal environments. It will also examine three different growth strategies and then select the most appropriate one. From the evaluation of the growth strategies in the paper, product development has been selected and it is the only way that the company can attempt to come closer to its competitors or even beat them in the market. Introduction and Company Background Nokia, which is a Finish Company that manufactures mobile phones, has been in existence since the creation of the earliest mobile devices, and the corporation has managed to take the world by storm by domination of the mobile industry (Roy, 2011, p. 23). The company has a large market and has been producing the best mobile phones over the years. However, things have not been smooth for the company in the North American market where penetration has been an uphill task. This is particularly bad news for the company because it is a region where smartphones have become a necessary commodity for every individual, regardless of their standards of living. The smartphones market went up by as much as 50 percent in the year 2011 and Google has been in the lead in the industry with their Android, a young operating system. The company is well aware of their problem all over the world, and the United States of America in particular. This forced them to hire Stephen Elop, who became the first person from outside Finland to head the company. This new chief executive officer joined the company from a high-ranking position at the Microsoft Corporation in the year 2010. He had a primary task of increasing company’s market share cap on the Asian and North American markets. Being the first person from outside Finland to head the company, he became under a lot of pressure to ensure that the share losses of the market of the company are reversed. Nokia found it difficult to perform in the market for smartphones and that is why they decided to have an alliance with the Microsoft Corporation to try to save the situation (Saylor, 2012, p39). This was the first major step that the new CEO took. The unexpected cooperation with the Microsoft Corporation elicited several debates regarding Nokia as well as about the general smartphones market (Schwarzinger, 2012, p.53). The IDC (International Data Corporation), which is a company for market analysis, and monitors the smartphones market, predicted that the Windows Phones would become the second largest provider of software for smartphones globally (Grant, R 2010, p. 31). The analysis and prediction is based on the strategic alliance between Nokia and Microsoft Corporation. Combined with the projected growth in the sales of smartphones and the predictions given by the ICD, then why is it that there was negative action by the financial market when he news of the two giant companies collaborating came outThis is one of the questions that many financial analysts have been asking themselves. This paper examines the strategic alliance between the two giant companies by evaluating their external and internal environments. It will also examine three different growth strategies and then select the most appropriate one. External AnalysisThe Five Forces Framework of NokiaThe present competition that Nokia is facing in the phone industry has greatly affected its market share. However, it still holds a considerable share of the market in the industry that is ever changing. The microenvironment is the internal factors that affect the customers, staff, competitors and the shareholders (Henry, 2008, p.24). The five forces model is the most appropriate for the evaluation of the microenvironment of Nokia as it takes into consideration the clients, suppliers, competitors as well as the new entrants.The power of suppliers: moderateAlthough the company relies on its suppliers to provide equipment, there are numerous large manufacturers of equipment that they can turn to (Baron, 2008, p53). Currently, Microsoft is the supplier of software for the company and they have a high bargaining power together. In addition, the company is in a good position to bargain as well as negotiate with any mobile phone hardware p roducer because there are a large number of the suppliers of equipment, which are readily and easily accessible should their current suppliers attempt to ask for more money with them. Moreover, the alliance with the Microsoft Corporation is regarded as a coup for Nokia and not Microsoft. The Microsoft Corporation may have more power in the negotiation of price along with the share as the pact is of more significance to Nokia that the Microsoft Corporation.The power of buyers: highThe customers have an increasing power because of increasing variety of alternatives available in the sector of mobile telecommunication. Majority of Nokia’s competitors also offer the same packages and the sector is very sensitive to matters like the prices with clients seeking the best value for their money. Majority of the customers are also tied into the long-lasting contracts and thus having to change from one mobile phone to another is hard and costly for consumers. The sector has a very compet itive market that has a variety of choices, which makes the customers to have much power as they can choose to go to the various competitors of Nokia if they are not contented with what the company is providing.The threat of new entrants: lowThe market of mobile phone is well-established and a lucrative one, and there is a relatively low threat of new entrants, as the technology that is needed to rival the devices that are already existing is very advanced. This is something that cannot be achieved easily by any company. The barriers to entry into the market are very high, as any potential new entrants need a lot of investment in marketing and technology so that they can be in a position of challenging the companied that are already established (Hill, et al, 2009, p.53). The threat of any potential new entrants is not probable as the initial cost that is required to enter the industry is very high and requires a lot of investment in time to be in a position of competing against the organizations that are already established. Currently, Nokia has a 29 percent of the entire global mobile telecommunications market and for any new entrant to get a little bit of their market needs a long-term scheming or even products that are highly innovative as compared to any other seen in the market (McGuigan, et al 2010, p. 41). For this to be possible, the new competitor needs very high investment for marketing and R&D, in order to get positive result.The threat of substitutes: Very lowIt is beyond reasonable doubt that mobile phones are an everyday essential in human being’s lives presently and they would not find it easy to replace, as consumers will not be in a position of having constant contact when they are not near their houses, family members or even friends (Baron, 2008, p.53). Nonetheless, the consumers may make contacts with individuals through other forms of media like email address, home telephones and social networks. However, it will not be easy for peo ple to keep in contact in their daily lives, as the forms of communication are not convenient. Contrary, smart phones come with several functions and specifications, meaning there are many substitutes offered that focus on just a single function. Presently, mobile phones are an everyday requirement in the lives of human beings because of the fundamental functions they are capable of performing and can all be found in a single handset. Only smart phones have the ability to make phone calls, send messages, and browse the internet in a single device. Another thing that makes them an extremely critical device to human beings is the fact that it enables them to communicate constantly and at any place. Thus, the threat of alternatives is very low because a mobile phone is not only for making calls or for sending messages but many some other functions. Without the mobile phones, people will find it very difficult to have a replacement, since it can provide a lot to them all in one device. People also rely on the mobile phones greatly and might not easily find an alternative that has the whole functions of a mobile handset.Competitive rivalry: lowThe competitors of Nokia turned to smartphones and androids early enough while Nokia delayed in releasing their first smart phones, and hence lagging behind competitors like Apple and HTC (Hahn, and Kibora, 2008, p. 12). Their strategic alliance with Microsoft, though offers some lifeline, still needs some time before catching up with the rest. There is high competition from big corporations like Blackberry, LG and Sony Erickson. The industry of mobile phone has very high rivalry and needs huge amounts of investment in marketing and the R&B to be able to compete with the established companies (Stonehouse, et al, 2007, p.43). Nokia had a slow shift into the market of smartphone, and this has left them trailing their competitors. Therefore, there is extremely high competitive rivalry and the company needs to be alert of their r ivals’ threat on their business especially with the Apple iPhone and RIM Blackberry’s rising popularity. Competitive rivalry in the industry is the principal threat to the Nokia Company because they are seriously behind in the market of Smartphone and it really needs a lot of efforts to raise their market share. Internal AnalysisSWOT AnalysisSWOT analysis is the most appropriate tool for the strategic planning analysis by companies’ management. It is a critical tool to the improvement of business because it embraced or followed the concept that success in the digital economy is the deployment of an incorporated value chain that extends beyond and across the business Saylor (McGuigan, et al 2010, p. 17). Nokia is a leading company in the mobile phones industry and its strategic alliance with Microsoft is expected to be a game changer. It is therefore important to look at the company’s internal environment.StrengthsGrant (2010, p.55) says that Nokia currently enjoying more that 32 percent market share in the mobile phone industry, and this is expected to even increase following the new pact with Microsoft as they will be provided with operating system affordably and sufficiently. Both Nokia and Microsoft are well respected and trusted brands as they have been there since the star t of the mobile phones and have been able to retain the trust of customers. Now in their association with Microsoft, they have regained strength in the market of smartphone, as it is a pact that has brought together two giants in their respective sectors. Having a strong brand name is an advantage since it enhances consistency; however, it is no secret that their brand name has had some wavering and now considered promotion of brand (Grant, 2010, p.43). The alliance between the two companies also means that Nokia has a secure and steady supplier market in Microsoft, where there will be enough time to concentrate on innovation, production and marketing. The company has a strong internal R+D. Nokia became one of the first companies to the market despite not dominating the market of Smartphone, the company became one of the because of their exceptional R+D program. The new chief executive officer has brought some new ideas to the organization and influenced its entire image.WeaknessesN okia has had its market share drop from the end of the last year in the industry of Smartphone. They have not been able to realize that Smartphones are a way of life amongst the users currently, with support software for the mobile phones that are very low. These are in the forms of applications, contrary to Blackberry and Apple that both have their individual App World. Nokia has an insight of only building phones that are brick shaped, which gives them lack of prestige in the present market of (Smartphonen, 2011, p.35). There are weak subdivisions in the company; they own as well as manage the Symbian but have abandoned it and instead gone for the windows 7, meaning than Symbian is now making losses (Saylor, 2012, p.54).OpportunitiesThe corporation has the chance of developing their own version of the App store OVI, since their new mobile phones are being launched and hopefully accepted in the market. The company also has an opportunity of developing more products with the Microso ft Corporation and explores more opportunities that might come up from the deal. Diverse self-sufficient and valuable portfolio; Microsoft could also do diversification of their immense portfolio and dispose parts of it that is not profitable in the probable future.ThreatsIf further loss of the share of market for Nokia continues being lost to the other big producers of Smartphones, they would actually consider withdrawal from the industry of Smartphones. The industry of mobile phones is not different from that of fashion with a quite quick turnaround. Nokia are investing lots of funds in trying to have a successful penetration into the market. By the time they succeed in doing so, the market could possibly have again shifted and had another serious breakthrough into another kind of mobile phone (Saylor, 2012, p.57). With the mobile phones software in the present day industry being as critical as the hardware, it is important that the Microsoft Corporation do not have excessive powe r as if the novel devices are a great success. It would not be good for the Nokia Company if Microsoft chose to raise their price on the pact or even walk out of it all together. Issues and challenges facing the company The challenges for Microsoft and Nokia alliance are overwhelming. Microsoft has still not been able to rise above the minuscule share of the market in the United States or even globally, even despite joining forces with Nokia. The Blackberry’s implosion was actually the best chance for Microsoft to get hold of its market share, but that did not happen. The company has to put in a lot of effort to carve out its niche in a world that has been dominated by the Android and iOS (Saylor, 2012, p.59).Missing appsThe Windows Phone still has the same old problem despite now being with more Nokia; that is the lack of a sufficient app ecosystem (Donner, and Steenson, 2008, p.35). Microsoft is not getting anything from Nokia in terms of software that was not already in th e Windows Phone. This is because the strongest mobile software asset of Nokia, which is its maps business, was not part of the agreement. After more than three years into the deal, Windows Phone still does not have table stakes apps as such like the native customers of Instgram and YouTube. The stance in the tablets is excessively bleaker. The Windows RT, which is the version designed for tablets specifically, is a very big flop and the Window 8 applied on tablets has not done any better in the market. The iPhone has successfully turned mobile phones, together with business mobile phones into a wholly consumer business (Saylor, 2012, p.70). This has an implication that the acquisition of Nokia has dragged the Microsoft Corporation into a sector that it should have avoided as much as possible. In other words, Microsoft is not a good consumer organization. Still it is not easy to see what the new CEO who has a good record of accomplishment in the companies he worked before has brought into the Nokia Company.The Xbox ProblemThe Xbox is a one consumer bright spot of Microsoft. Even without taking into account, the Xbox’s sunk cost and the fumbled Xbox One’s release, the segment of Devices and Entertainment is too small, particularly in the profit share that cannot make any significant difference (Goggin, 2011, p.23). With very little expectation for immense growth in the game console and set top box industry, the Xbox is going to make no difference for the company.Reinforce successEvery business requires reinforcement and mobile phone industry is no exception. Another area of power or strength is the web services, especially those serving business and not the ones that are consumer-facing. Although Microsoft is behind Google in several aspects, it is much ahead of Apple, which usually appears as having very little idea about the web services as it is much into the devices (Saylor, 2012, p.73). This is something the two companies have not taken advant age of, and they might realize it a little bit late if the other companies have realized their shortcomings and countered them accordingly.Brand imageFor any business to be successful in the market, brand image must be at its best because it is what consumers will be looking for. This is because everyone wants to consume a product they are well familiar with. For the Nokia Company, its brand image has dwindles constantly to a great deal such that people are no longer comfortable buying and using its products. This is something that might make it difficult for them to regain their initial status as the leading mobile phone maker, despite alliance with Microsoft (Saylor, 2012, p.79). They might pump in a lot of money in an attempt to save the situation but may as well flop if proper marketing and investment in technology is not done to win back its customers. If things do not work out for the company as expected, then it will be a big loss for Microsoft as it entered into a partnershi p with a company that was already going down.Generation of Strategic growth optionsEvery section of an organization is affected by a marketing strategy. It is all about the use of everything at the business’ disposal in creation of value for others. Customers are also included in this but workers as well as shareholders benefit. The marketing strategy’s major purpose is setting out the means by which the marketing objectives that are agreed are to be accomplished. One of the most appropriate ways to analyze the different strategies that can be used by an organization in growing the business is with the ANSOFF Matrix (Schwarzinger, 2012, p. 42). The model takes into account the opportunities of providing available and new products and services within the present and new markets together with the levels of risk that come with them. Below are possible three strategic options that can be employed by the company:Market penetrationThe aim of this strategy is selling products to a market that already exists. This has been proposed because Nokia has an already existing market even though it seems to be losing it at a higher rate. Market development This strategy refers to the completion of market development successfully (Hahn and Kibora, 2008). The method has been proposed because the Nokia Company appears to have lost touch with the huge client base that it enjoyed when it was performing still well. 5.3. Product development This section of the Ansoff matrix aims at being updated as regards the latest technology in the industry. The strategy has been proposed because the company appears to be lagging behind in terms of innovation, and this is where their competitors have fully taken advantage of to win the game (Kovvali, 2011, p.73). Evaluation of strategic growth optionsMarket penetrationThe aim of this strategy is selling products to a market that already exists. Nokia has an already existing market even though it seems to be losing it at a higher rate. For the company to be able to achieve this, there are several things that needs to be done such as: changing the pricing plan; this should be done in a manner such that it is competitor or penetration based. Changing the pricing plan means that they will be reducing prices of their products in an attempt to attract more customers or even maintaining the existing ones. However, in doing so, the quality of the products must also be high as consumers do not only go for the price but they want to enjoy the value for their money. For the prices to be reduced as much as possible and to ensure sustainability, a lot of resources needs to be pumped in, which the company may also not be having, considering the financial crisis that it faced (Kovvali, 2011, p.63). Introduc e discounting; the company can also introduce discounting services whereby customers pay certain amount of money in buying a particular product or quantity. Starting up a different promotion campaign or considering changes on the present one; shifting from one campaign strategy to another or improving on the available one may also help the company in getting the message home, thus attracting more customers. 6.2. Market development This strategy refers to the completion of market development successfully. Nokia Company appears to have lost touch with the huge client base that it enjoyed when it was performing still well. The company has an option of penetrating or developing new markets that its products has not reached. This can be done through targeting a completely new client base and carrying out vigorous product promotions in order to attract them. Some other means through which this can be achieved is researching and selling the products to a different market segment in instances of poor market share and saturation (Kovvali, 2011, p.79). They can also change the periods that adverts are run on television and change the places in which the display of print adverts happen. This is the best way of ensuring that the products appeal to a completely new market. The company can also reduce the present prices of its products to help in attracting a wider range of clients. 6.3. Product development This section of the Ansoff matrix aims at being updated as regards the latest technology in the industry (Bull, 2007). The company appears to be lagging behind in terms of innovation, and this is where their competitors have fully taken advantage of to win the game. The mobile phone industry is just like fashion where trends come up each day and players in the market try to beat each other by being creative and innovation in an attempt to win the customers as much as possible. Companies like Samsung have rose to great heights due to their technological inventions and they are really doing well in the Smartphone market. They have been coming up with new applications that have been appealing to customers and that are why they are really selling (Kovvali, 2011, p. 34) Nokia should pump in a lot of cash and invest heavily in technology because it is the only way to succeed in the business. Description of selected strategyProduct developmentThe selected strategy for at Nokia is product development. Nearly everyone knows that this has been the biggest undoing of the company as they have not been able to keep up with the pace at which technology is growing. Just as said earlier, the mobile phone industry is just like fashion where trends come up each day and players in the market try to beat each other by being creative and innovation in an attempt to win the customers as much as possible. Therefore, the company has no option but to invest in technology if at all they are serious about regaining the lost market share. They should produce some high-tech products with a lot of features that fit specific market segment. With the strategic alliance with Microsoft, the company stands a good chance of recovering as this is an opportunity to get a source of finances that they require to keep up with the new technological development (Saylor, 2012, p.89). Microsoft is also known for its creativity and this alliance puts Nokia in a good position because they will be able to get the best operation systems that are updated to meet the current market requirements. Moreover, the alliance will enable the company to have a pool of new ideas as together two giants that have been leaders in their respective industries for several years. Conclusion It is no doubt that the alliance between Nokia and Microsoft is the best decision ever made by the management because it is a chance of recovering from the fall to try to catch up with the current industry leaders. Pundits see it as a major coup for Nokia, but Microsoft also stands to gain from the pact. Nokia should use this opportunity to venture fully into the Smartphone market by doing product development. They should invest heavily in technology and even employ more staff that can bring meaningful changes. The company has been doing well in the other growth strategies such as market penetration and market development, but has not been doing product development. From the evaluation of the growth strategies above, product development is the only one that has remained and it is the only way that the company can attempt so as to come closer to its competitors or even beat them in the market. The Smartphones market is still growing and there are several opportunities that are yet to be exploited and with Microsoft on board, it only needs proper strategies to conquer the market. However, if proper measures and strategies are not in place then the highly hyped alliance might as well be a waste of time and resources as other companies will continue steadily while Nokia continue to fall steadily. References Baron, N 2008, ‘Adjusting the Volume: Technology and Multitasking in Discourse Control’, in Katz, J. (Ed.) Handbook of Mobile Communication Studies, MIT Press, Cambridge, Mass, pp.177-94 Baron, N 2008, Always on: Language in an Online and Mobile World, Oxford University Press, New York. 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The French Revolution

The French Revolution Napoleon Justin Walker Nationalism is the devotion of people to the interests of its nation or the love of one's country to stay independent. Nationalism played a major role in the downfall of Napoleon in that he wanted an empire and his opponent's wanted independence.As Napoleon was conquering lands and creating a vast empire his troops stressed in the far lands that they conquered life, liberty and equality. Although Napoleon did not realize, it triggered nationalistic feelings among the conquered nations.Spain, who was an ally of France, disobeyed Napoleon's decree. Then in 1808 Napoleon overthrew the Spanish royal family and made his brother Joseph king of Spain. However, everything that Napoleon did such as put in a foreign ruler, take away noble privileges offended Spanish pride and created nationalistic feelings. The people of Spain revolted in 1808. The French troops stopped the riots, but the nationalistic spirit was not lost.Louis XVI who reigned from 1774 to 1792. Vergenne s..."They were intent on having a greater say in how the money should be spent, and determined to curtail the absolutist ambitions of the monarch."‚  (2) The third estate was made up of the bourgeoisie, wage earners and peasantry. They were the majority of the population and resented the privileges of the nobles. They were antagonized by the excessive financial burdens that fell upon them. The bourgeoisie and the peasants criticized the tax system. "The bourgeoisie was denied the social status and share in the government that commensurate with wealth. The peasants were becoming more literate and independent and were regarded as a general beast of burden, despised and over-taxed."‚  (3) By 1789, these resentments, coupled with inefficient government and an antiquated legal system, made the government seem increasingly unresponsive to the French people. The pressure mounted on the government to reform.